About Brenda Benedet

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Benefits of Coaching

Executives & Leaders

Many top level executives turn to a coach looking for a confidential creative partner
and sounding board. Executive coaching will provide objective performance-improvement
feedback, discussion platform for challenging business decisions and personal issues
and an unbiased strategic partner whose only goal is to ensure you succeed.

Having Brenda as your coach you will tap into her vast experience in; team building,
change management, business acquisitions, corporate mergers, right-sizing,
organizational and lifelong learning, and personal life balance. Prepare to experience;
a fresh perspective, enhanced thinking, stronger decision making skills, and
enhanced interpersonal skills

"Between 25 percent and 40 percent of Fortune 500
companies use executive coaches."

- The Hay Group

"...executive coaching pays off in real dollars and cents."

- Fortune, May 13, 2002

"Across corporate America, coaching sessions at many
companies have become as routine for executives as budget
forecasts and quota meetings."

- Investors Business Daily

Business Professionals

As a business owner and entrepreneur you are faced with unique challenges each and
every day. The business is consistently facing daily issues or turning points related to
increasing sales, profitability goals, daily operations and staffing, growth plans, strategic
planning and marketing. Somehow you manage to eek out 30 hours from a 24 hour day
balancing work and your personal life.

Brenda has founded several successful businesses over the past 20 years. She
understands the perspective of the entrepreneur from the perspective of risk taker,
owner, manager, and worker. She has extensive experience in developing business
and marketing plans, setting and achieving sales goals, recruiting top performers, and
managing people and change. As a business coach she will be relentlessly curious
about your business goals and move you towards achievement at a pace that will
surpass expectations. She also understands the fine line between balancing work
and life and assists client to achieve a balance that will empower them to
sustain their success.

"All coaches have one thing in common. It's that they
are ruthlessly results-oriented."

- FAST COMPANY Magazine

Sales Professionals

Those who work in the professional sales arena are truly a unique breed of people.
Whether as Sales Manager or Account Executive you work in a fast paced, stress filled,
satisfying yet humbling environment. You live, eat and breathe quota attainment on a monthly,
quarterly and yearly basis using your sales forecast as a beacon to potential success.
As daunting as it may be prospecting and cold calling is necessary and brings you closer
to success, albeit a difficult task, often subject to procrastination. One thing is for sure,
despite any previous year successes, you begin each fiscal year on a blank slate typically
with a larger quota to attain.. Whether managing accounts or managing account executives
sustaining a positive energy and motivation through each business quarter can be elusive
at times.

Brenda has worked for 15 years in professional sales and support. Her own track record
of sales achievements are an outstanding testament to her skills. She has recruited and
trained many professional salespeople and coached them to success year upon year.
As a sales coach she understands the emotional next level of thinking and action as it
relates to prospecting, forecasting, sales strategy, closing, supporting customers, and
recording keeping. The Coaching relationship is all about setting goals, dealing with
interference and achievement. As your coach and partner, Brenda will offer guidance,
motivation, and tactical resources and honest feedback geared toward performance
improvement keeping in mind a need for work/life balance.

"Asked for a conservative estimate of the monetary payoff from
the coaching they got, these managers described an average
return of more than $100,000, or about six times what
the coaching had cost their companies.

- FORTUNE MAGAZINE, 2001

Entrepreneurs

As a business owner and entrepreneur you are faced with the unique challenges each day.
The business is consistently facing daily issues or turning points related to increasing sales,
profitability goals, daily operations, staffing, strategic planning and marketing. Somehow you
manage to eek 30 hours from a 24 hour day, often compromising personal and leisure time
with family and friends.

Brenda has founded several successful businesses over the past 20 years. She understands
the entrepreneur from the perspective of risk taker, owner, manager and worker. She has
extensive experience in developing business and marketing plans, setting and achieving
goals, business process design, recruitment, leading teams, and change management.
As a business coach she will be relentlessly curious about your business/sales goals,
niche markets, and business challenges while moving you towards achievements at a
pace that will surpass expectations. She also understands the fine line between balancing
work and life and assists clients to achieve a balance that will empower them to achieve
and sustain their success.

Tiger Woods has one. Pete Sampras has one.
So why not small business owners?.

- Local.com

People in Transition

Each person’s life, like a book has many chapters. At times throughout our life we are
feeling stuck or entering into a major life change. Each chapter brings change to the forefront.
The change may be personal, professional, planned or unplanned, welcome or unwelcome.
As we move through change we experience a variety of emotions and often need to clarify
our personal identity, establish a new sense of purpose, renew relationships, take risks,
and continue to develop.

Many people struggle inwardly with changes and experience an endless loop of frustration
while trying to move forward. A personal coach in a collaborative relationship will walk the
line of change with you, invoke passion and enthusiasm and provide methods, techniques
and tools to help you prioritize and take positive actions wee by week.

Brenda provides results-based personal performance coaching. Known for her integrity,
compassion, reflective and candid approaches, she will work with you to identify issues,
priorities, set goals and create momentum for your success!

“I learned from Brenda that I do have the answers and working
with her as a coach she asked me the all the right questions,
questions that I either didn’t think were pertinent or hadn’t
thought of at all…now I see the relevance and
understand the process of real discovery”.

- University Graduate, Sir Wilfred Laurier University, BBA, Graduate 2005